When Jezebel published its September 8 article “We Paid Some Etsy Witches to Curse Charlie Kirk”, it was meant as tongue-in-cheek social commentary. The piece described ordering symbolic hexes from online sellers—spells promising misfortune, public embarrassment, or even the notorious “Shit Your Pants Curse.” The target, conservative activist Charlie Kirk, was known for his outspoken critiques of feminism and progressive culture.
But just days later, Kirk was assassinated at a public event in Utah. The tragic timing turned what might have been a niche satirical experiment into a viral flashpoint. Jezebel quickly added an editor’s note condemning political violence, but the overlap between the article and the shooting sent the internet into overdrive. Social feeds flooded with jokes, disbelief, and memes that stitched together humor, irony, and dark coincidence.
Below are ten of the most shared meme formats that emerged in the days following the story. Each captures how quickly satire, politics, and internet culture collide in the modern news cycle.
that etsy witch: https://t.co/BZzLcLLqG5 pic.twitter.com/HlAKjGWFL2
— je ne sais pas (@bobameals) September 10, 2025
to those Etsy Witches https://t.co/F84bpdudVj pic.twitter.com/D7zjNkhgb6
— TJ (@EliteFourDan) September 10, 2025
The same witches scrolling through Twitter right now: https://t.co/wQ9uQCrGCA pic.twitter.com/5N6h3Q7AKQ
— Kuba 🇵🇱🇵🇸 (@anietotylkoja) September 10, 2025
I would pay a million dollars to be in the room when everyone involved in this article finds out https://t.co/zr4sbLBbU3
— fat!so? (@fatfabfeminist) September 10, 2025
https://t.co/bpFK811THU pic.twitter.com/LUIAeNZZAU
— Thoughts on this? (@lib_crusher) September 10, 2025
dear etsy witches,
— shayma (@roundthefurr) September 10, 2025
how much for netanyahu?
yours sincerely,
all of us https://t.co/6hPmiDkKDM pic.twitter.com/Eiy0cesgUG
From “Etsy witches” imagined as an all-powerful coven to quotes from the Jezebel article repurposed as reaction images, the story sparked an avalanche of cultural remixing. Users on Reddit, X, and TikTok built on the absurd premise, churning out memes that both mocked the situation and poked fun at political culture wars.
the etsy witches rn: https://t.co/W2d6XNvUN7 pic.twitter.com/QzYxbH4K9I
— ًُ (@fIeabagera) September 10, 2025
them when the news droppedpic.twitter.com/hB6GlIOmjd https://t.co/sDK1DnnAGw
— Linda Carole-Katchadourian ✝️🇺🇸 (@bellaxedward666) September 10, 2025
the Etsy witch: https://t.co/cBzyMFNlWK pic.twitter.com/6LjH5xb47O
— kalista shady facts and updates (@bolsheevikatara) September 10, 2025
the etsy witches right nowpic.twitter.com/bgKGm3c55R https://t.co/lgcXT42s88
— tyde (@cinematyde) September 10, 2025
While Jezebel has stressed that its curses were symbolic, the memes have given those fictional spells a second life—one that says as much about the internet’s appetite for gallows humor as it does about the culture war battles that made Kirk such a polarizing figure.
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