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Twitch personality Kai Cenat sparked debate this week after sharply criticizing Episode 3 of Drake’s ICEMAN series during a livestream. The streamer, known for his candid reactions, described the episode as “the biggest waste” of his time, a clip that quickly spread across social media.
“I can’t fake it. That was so ass” - Kai Cenat on Drake’s latest Iceman episode.
— 💎🍾 (@TheRocSupremacy) September 5, 2025
Imagine pandering to streamers & the number 1 streamer in the world reacts like this to your new drop😲 pic.twitter.com/Cd4m77ZUuI
Drake’s ICEMAN project, promoted as more than a traditional album rollout, blends serialized visuals and narrative elements to build anticipation for the rapper’s next record. The first two installments attracted millions of views and were received as part of a major cultural event.
However, the third episode drew skepticism, with Cenat’s blunt assessment amplifying concerns about whether the rollout is sustaining momentum.
“I can’t fake it. That was so ass,” Cenat told viewers during the broadcast, shaking his head in frustration. His reaction, reported by multiple outlets, became a trending topic as fans weighed in on whether the experiment has faltered.
The moment highlights how streaming personalities are increasingly shaping cultural conversations around music releases. Traditionally, critics from publications and review platforms set the tone for reception. Now, influencers like Cenat, who regularly commands large live audiences, can influence perception instantly with unfiltered commentary.
Some fans argue that Drake’s experimental format is innovative, while others view it as excessive. Cenat’s comments captured the impatience of audiences who expect quicker payoffs from extended promotional campaigns.
Despite the backlash, Drake has a long history of navigating criticism and using it to fuel public interest.
Whether Cenat’s viral critique undermines or ultimately strengthens the buzz around ICEMAN remains to be seen. What is evident is that the rollout’s third chapter has sparked discussion about the balance between artistic experimentation and audience expectations in today’s fast-paced entertainment climate.
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