Prime Video apologizes for The Summer I Turned Pretty meme mocking woman’s engagement ring

Prime Video faced criticism for mocking a woman’s engagement ring with The Summer I Turned Pretty meme

Amazon’s Prime Video India issued an apology on Sunday after facing widespread criticism for a tweet that mocked a woman’s engagement ring using a meme from the series The Summer I Turned Pretty.

The controversy began when the official Prime Video India account on X (formerly Twitter) retweeted a post from user Savannah Monroe, who had shared a photo of her engagement ring. The streaming platform paired her photo with a still from the show’s third season, depicting the character Jeremiah proposing to Belly with a notably small ring. The caption read, “Girl is there any chance your fiancé looks like this?”

When a huge streaming platform puts out a mean-spirited tweet about one of the happiest moments of your life for engagement, inviting harassment in droves 😍 https://t.co/a0s0BDngmm

— Savannah Monroe (@garbo__talks) October 18, 2025

Our recent tweet caused hurt and that's not okay. We've removed it and are taking steps to ensure our content reflects our values of inclusivity. We'll do better from hereon.

— prime video IN (@PrimeVideoIN) October 19, 2025

The post quickly went viral, prompting backlash from users who accused the company of “punching down” and ridiculing a private individual’s personal moment. Critics described the tweet as “mean-spirited” and “tone-deaf,” questioning why a major brand would engage in online mockery.

Oh, baby. It's WAAAY too late for this "buried in the comments", half-assed bullshit.

A very public apology and some kind of reaching out + monetary compensation is the best option. Y'all got messy on her for no reason.

ON HER ENGAGEMENT PHOTOS. SHAME ON Y'ALL.

— mıss moneчpennч (@ramdonomo) October 19, 2025

Monroe herself responded, writing that the post invited “harassment in droves” and turned one of the happiest moments of her life into a target of public ridicule. She later expressed feeling overwhelmed by the attention, emphasizing that she and her fiancé are “real people” and not “characters in a television show.”

In response to the backlash, Prime Video India deleted the tweet and issued a public statement: “Our recent tweet caused hurt and that’s not okay. We’ve removed it and are taking steps to ensure our content reflects our values of inclusivity. We’ll do better from hereon.”

Despite the apology, many users criticized the response as insufficient, with some suggesting the company should offer the couple tangible compensation. The incident has reignited discussions about corporate accountability and responsible social media engagement by major brands.