NFL Commissioner Roger Goodell has left the door wide open for Taylor Swift to headline a future Super Bowl Halftime Show, saying the global pop icon is “welcome at any time” to take the stage. During an appearance on NBC’s Today show on Wednesday, Goodell praised Swift’s talent and hinted that discussions about a potential performance could already be underway.
“We would always love to have Taylor play,” Goodell told hosts Savannah Guthrie and Hoda Kotb. “She is a special, special talent, and obviously she would be welcome at any time.”
When pressed on whether Swift’s appearance is already being planned, Goodell remained noncommittal but teased, “Maybe,” before deferring further speculation to Jay-Z’s Roc Nation, which has overseen the halftime show since 2020. “I’m waiting on my friend Jay-Z,” Goodell joked. “It’s in his hands. I’m waiting for the smoke to come out.”
Though no official confirmation has been made, Swift’s name has long been associated with potential Super Bowl performances. Speculation intensified following her high-profile relationship with Kansas City Chiefs tight end Travis Kelce and their appearance on the “New Heights” podcast, hosted by Kelce and his brother Jason. The Chiefs, favored to win, lost the 2025 Super Bowl to the Philadelphia Eagles in a 40-25 upset.
Swift's immense popularity and global reach make her a logical contender for the high-profile slot. Each year, the halftime show draws millions of viewers worldwide, with performances often featuring major cultural and musical moments.
Roc Nation’s stewardship of the halftime show has brought more diversity to the stage in recent years. Past headliners include Jennifer Lopez and Shakira (2020), The Weeknd (2021), an all-star hip-hop lineup in 2022, Rihanna (2023), Usher (2024), and Kendrick Lamar with SZA in 2025.
Representatives for Swift and Roc Nation have not yet responded to media requests for comment. An official announcement is expected in the coming weeks.
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