Inside the Netflix House: everything fans can see and do

Netflix is about to turn streaming into a real-world attraction with the launch of its very first Netflix House. Opening on November 12 at King of Prussia Mall in Pennsylvania, the venue is set to transform 100,000 square feet of retail space into a fan-driven playground dedicated to some of the platform’s biggest shows and films.

The entertainment hub is designed as a year-round destination where visitors can step inside the worlds they usually only see on screen. Immersive experiences will include themed activations from hit titles such as Wednesday and Stranger Things, with large-scale sets and interactive moments created to mimic iconic scenes. A Bridgerton-inspired mini golf course is also planned, with each hole reflecting different Netflix characters, alongside attractions influenced by WWE and the quirky baking competition Is It Cake?

For those looking for even more, Netflix House will feature a dedicated VR section called Netflix Virtuals. This will allow fans to take on the role of main characters from popular series and interact with their fictional universes. There will also be opportunities to meet costumed characters, including Queen Charlotte from Queen Charlotte: A Bridgerton Story.

Screenings will be held at the on-site Tudum Theatre, with films like KPop Demon Hunters already lined up. To complete the experience, the venue will host Netflix Bites, a dining area serving food and drink inspired by the streamer’s most popular titles. Exclusive merchandise tied to Netflix favourites will also be available, ensuring fans can take a piece of the experience home.

Entry to the Netflix House will be free, though certain attractions such as VR and premium screenings will require tickets. Presale begins in October, with general admission tickets following shortly after. Netflix has already announced that a Dallas location will open on December 11, while a Las Vegas expansion is planned for 2027.

For the streamer, the move marks a new chapter in its approach to fan engagement, shifting from at-home viewing to in-person entertainment. With interactive worlds, themed food and retail, Netflix House aims to blur the line between digital storytelling and physical experience.