Michael Kors launches fall 2025 campaign with Suki Waterhouse and Logan Lerman in Rome

Michael Kors has unveiled its Fall 2025 campaign, featuring brand ambassadors Suki Waterhouse and Logan Lerman, photographed in Rome, Italy by Lachlan Bailey.

In a statement, designer Michael Kors said, “Rome, for me, is just a city that inspires awe, no matter how much time I spend there. It's cinematic, it's dramatic, it's urban, it's got a pulse, and it has all this incredible natural beauty and history. When you combine that with the modern laid-back elegance of Suki Waterhouse and the classic movie star energy that Logan Lerman brings, it creates an unforgettable campaign.”

Styled by Emmanuelle Alt, the project emphasizes the spirit of adventure and the concept of ‘main character’ dressing. The designs spotlight statement outerwear, fringed detailing, and updated versions of Michael Kors’ signature Nolita and Hamilton bags.

Shot across iconic Roman landmarks—including Piazza Navona, the Spanish Steps, and the Fountain of Acqua Paola—the visual narrative blends history with modernity. The campaign also incorporates short films directed by Samuel Rixon, offering intimate vignettes of Waterhouse and Lerman’s daily lives. These are set to a re-recorded version of Don Henley’s “All She Wants to Do Is Dance” performed by Waterhouse exclusively for the project.

In addition to the Rome-focused initiative, Michael Kors announced its Fall/Winter 2025 collection advertising campaign starring model Angelina Kendall. Photographed by Inez van Lamsweerde and Vinoodh Matadin and styled by Carlos Nazario, the series is designed to convey “everyday opulence.” According to Kors, the goal is to showcase timeless pieces that remain relevant today, tomorrow, and for years ahead.

With dual campaigns blending cinematic energy and enduring style, Michael Kors continues to strengthen its identity as a brand that merges glamour, storytelling, and longevity in fashion.