Taylor Swift launches countdown for ‘The Life of a Showgirl’ album release

Taylor Swift is once again fueling excitement for her highly anticipated 12th studio album, The Life of a Showgirl.

Just days after announcing the record during her boyfriend Travis Kelce’s New Heights podcast, Swift, 35, has launched a new countdown on her official website.

The timer is set to end at 2 p.m. ET on Monday, August 18, and fans are eagerly speculating what it could reveal. The countdown features a sparkly purple background with bold green text, sparking theories about possible vinyl variants or a new lead single announcement. Social media quickly lit up with fan reactions, with one X user writing, “ARE YOU TRYING TO GIVE ME A HEART ATTACK LOL,” while another guessed, “Purple variant of the first drop.”

Swift previously revealed The Life of a Showgirl with a dramatic moment on New Heights, pulling a briefcase marked with her initials “TS” before unveiling the album artwork. She confirmed the record will drop on October 3 and was crafted during breaks on her record-breaking Eras Tour. Collaborating once again with longtime partners Max Martin and Shellback, Swift described the project as her most joyful and theatrical work to date.

“The effervescence has come through on this record,” Swift shared, noting that while the lyricism of Folklore and Evermore remains, the energy is vibrant and dramatic. Travis Kelce, after hearing the music, called it “all bangers.”

The Life of a Showgirl is now available for preorder on Swift’s official site. With the countdown ticking, fans are bracing for another surprise reveal as the album’s release date approaches.