Zendaya is stepping into a new fashion phase and this time, it’s moonlit and meticulously styled. The Emmy-winning actress has officially co-created her first sneaker with longtime collaborator Law Roach for Swiss brand On’s Fall 2025 drop, debuting the Cloudzone Moon to major fanfare.
In a surprise twist, the campaign pairs athleticism with sensuality, blending On’s technical precision with Zendaya’s signature elegance. Directed by Bardia Zeinali and lensed by Emily Lipson, the ‘Be Every You’ campaign sees Zendaya posing across four moonlit set builds, each evoking a different facet of her persona. Whether draped in a sleek bomber or a body-hugging track set, she moves like she owns every shadow.
The Cloudzone Moon itself is an updated take on the original Cloudzone, which Zendaya previously helped design for Spring 2024. This new version boasts a breathable mesh upper, sculpted midsole with next-gen CloudTec cushioning, and supportive heel and forefoot padding. The look is futuristic, feminine, and built for both performance and presence.
“Movement has always been how I connect with myself,” Zendaya said in a statement. “To me, it’s about embracing every little bit of ourselves, and being present in every version of yourself.”
Roach not only co-designed the shoe, but styled the full shoot, wrapping Zendaya in On’s Fall 2025 apparel. His visual direction leans into duality, blending the athlete with the actress, the performer with the persona. This is Law Roach’s first official sneaker design credit, and it shows.
Zendaya signed a multi-year deal with On in 2024, and her influence has already been immense, her Spring 2024 partnership generated over $3.5 million in media impact value within days.
With a second shoe, the Cloudtilt Moon, set for release in October, Zendaya’s fashion orbit is only expanding.
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