Dior opens doors to first permanent US Spa in New York flagship

Dior has opened its first permanent spa in the United States, located on the top floor of its Madison Avenue and 57th Street flagship in New York City.

Designed by Peter Marino, the multilevel space includes four treatment rooms, a Dior Light Suite for light therapy, and an in-house makeup parlour. 

The spa offers high-end treatments ranging from $375 to $1,300. The signature 90-minute Haute Couture Treatment, priced at $800, includes personalised diagnostics using devices that measure skin hydration, elasticity, and collagen.

Other treatments include the Golden Aura facial ($550), Dior Powered by Hydrafacial, Kobi-Dior (from $450), and the New Look lymphatic massage using micro-stimulating Icoone rollers. Four body treatments are also available. A separate 90-minute session in the Dior Light Suite, designed by Dr. Francois Duforez, uses four light therapies and is priced at $170.

Dior’s spa expansion comes as parent company LVMH faces declining luxury sales in 2025. The brand already operates spas in Paris and Antibes, and compact versions aboard luxury trains and at Hamad International Airport.

Guests can also purchase Bobby, a $750 perfume bottle shaped like Christian Dior’s dog, wearing an embroidered floral bow and filled with Miss Dior Blooming Bouquet.