In a major boost to Pakistan's digital economy, homegrown streaming platform Myco has emerged as the top startup in Season 9 of Meet the Drapers, a global reality show hosted by renowned Silicon Valley investor Tim Draper.
Competing against over 2,000 startups, Myco secured a combined Rs420 million ($1.5 million) deal, comprising a $500,000 investment and a $1 million SaaS business contract, the highest in the season's history.
This marks the first time a Pakistani-origin startup has reached the show's finale. Myco, backed by the diaspora-driven platform PakLaunch, was voted audience favourite and became the only Pakistani startup in the grand finale recorded in California.
Founded by Umair Masoom, Myco blends sports, entertainment, and blockchain technology through its "Watch & Earn" ecosystem. With over 20 million users in Pakistan and a growing global footprint, Myco aims to decentralise digital content and empower users to earn from their engagement.
Draper, an early investor in Tesla and Coinbase, praised Myco as the "future of streaming." The startup plans to expand aggressively across South Asia, MENA, and North America with support from partners like Aptos Labs. This win positions Pakistan as a rising force in global tech innovation.
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