Elon Musk has announced the return of Vine’s archive, nearly a decade after the short-form video app was shut down.
In a recent post on X, Musk revealed: “We recently found the Vine video archive (thought it had been deleted) and are working on restoring user access, so you can post them if you want.”
Vine, which Twitter acquired in 2012 for $30 million, became a cultural landmark with its six-second videos that launched viral trends and online careers. The platform shut down in 2017 due to stiff competition and internal struggles.
Now, Musk—who took over Twitter and rebranded it as X in 2022—is reviving interest by reintroducing Vine content, not as a standalone app, but as part of the broader X ecosystem.
The revival is tied to Grok, Musk’s AI chatbot, with which users can generate and post videos.
Vine’s original popularity stemmed from its brief, creative clips and influential creators like Logan and Jake Paul. Despite its decline, the platform’s cultural legacy remains strong among millennials and Gen Z. Musk’s integration of Vine videos into X via Grok could tap into that nostalgia while promoting new AI capabilities.
While some view the move as a marketing push for Grok, the restored access to iconic Vine content may offer users a trip down memory lane.
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