Gwyneth Paltrow parodies Astronomer scandal as temporary spokesperson

Gwyneth Paltrow pokes fun at the Astronomer kiss-cam saga in a tongue‑in‑cheek video promoting the tech firm.

Gwyneth Paltrow, actress and ex-wife of Coldplay frontman Chris Martin, has stepped in as the temporary spokesperson for tech company Astronomer following a viral workplace scandal.

The controversy erupted after Astronomer’s CEO Andy Byron and HR head Kristin Cabot were caught on Coldplay’s kiss cam sharing an intimate moment during the band’s July 16 concert. The clip quickly went viral, triggering backlash and prompting both executives to resign as the company launched an internal investigation.

To control the damage, Astronomer released a satirical promotional video starring Paltrow. In it, she humorously dodges fan-fueled questions like “What the actual F—?” and “How’s the social media team holding up?” while calmly stating, “Thank you for your interest in Astronomer.”

Rather than addressing the scandal directly, Paltrow shifts focus to promote Astronomer’s core offerings—Apache Airflow, workflow automation solutions, and the company’s upcoming Beyond Analytics conference this September. The video was posted on Astronomer’s LinkedIn and X (formerly Twitter), where it quickly gained traction and was praised for its witty and self-aware approach.

Thank you for your interest in Astronomer. pic.twitter.com/WtxEegbAMY

— Astronomer (@astronomerio) July 25, 2025

With Pete DeJoy stepping in as interim CEO, Astronomer is aiming to stabilize its operations and redirect public attention to its technical services. The mix of humor, celebrity involvement, and strategic messaging is being hailed as a surprisingly effective PR recovery move during a chaotic week for the company.