Fee discount draws Lahore Zoo visitors

Tourist interest in the Lahore Zoo has witnessed a resurgence following the government's decision to take over its management and introduce discounted charges. Over the past four days, the zoo has recorded a total income of Rs13.569 million, with more than 135,000 people visiting the facility.

The zoo had previously been managed by a private contractor responsible for ticketing, parking, and other facilities. However, on July 16, the contractor relinquished the contract, prompting the zoo administration to assume full control.

Since then, the administration has introduced a 50 per cent discount on tickets for several attractions, including the Reptile House, which has contributed to a steady rise in daily footfall.

Speaking to the media, Zoo Director Asim Cheema said that the increasing number of visitors reflected the public's renewed trust and growing popularity of the facility as an affordable and family-friendly recreational venue.

He credited the boost in revenue and attendance to better management practices, transparency, online ticketing systems, improved parking, and a welcoming environment for families.

According to the zoo's record, July 17 brought in Rs618,000 in revenue, including income from ticket sales, the Snake House, and parking. On July 18, earnings were recorded at Rs535,880.

By July 19, interest had surged significantly, resulting in a total income of Rs984,010. The upward trend peaked on Sunday, when the zoo registered its highest single-day revenue in recent times, reaching Rs1.731 million.

The administration also revealed that several key attractions—including the Hall of Wonders, virtual and mixed reality experiences, and the aquarium—will soon be reactivated. The features, currently under preparation, are expected to help increase the revenue in the coming weeks.