UNO Social Clubs launch in Las Vegas, bringing iconic card game to casinos nationwide

Mattel is transforming the classic card game UNO into a full-scale entertainment experience with the launch of UNO Social Clubs, starting at the Palms Casino Resort in Las Vegas.

Announced in July 2025, the new luxury suite is part of a national campaign aimed at turning casual game nights into immersive social and gaming events.

The Palms’ UNO-themed suite features bold card-inspired décor, private game tables, exclusive UNO editions, and in-room dealers. It's designed to create a high-end, interactive setting where guests can play various versions of UNO, including new titles like:

• UNO Golf™ – a twist where players try to lower their scores by clearing high-value cards strategically.
   

• UNO Teams™ – introduces team play, requiring both players to empty their hands to win.
   

• UNO Show ‘em No Mercy™ – an intense version featuring punishing new rules and stacked penalties.
   

According to Mattel’s Ray Adler, VP and Global Head of Games, “We created UNO Social Clubs to reimagine game night — blending real-world fun, competition, and connection.”

This launch marks the beginning of a broader UNO casino expansion. More UNO Social Clubs are set to open in major U.S. cities throughout 2025, with customized UNO-themed drink menus, tournaments, and social experiences planned at bars and entertainment venues.

The announcement follows buzz about UNO becoming a Vegas table game, drawing both casual fans and casino regulars eager to bet on their card skills.