Justin Bieber officially launches Skylrk clothing brand with debut collection

Justin Bieber has officially launched his sophomore clothing brand, Skylrk, on Thursday, marking a significant milestone in his fashion journey. The pop star's long-awaited line, which has been teased for over a year, is now live on its official website, offering a range of candy-colored apparel, eyewear, and footwear.

Skylrk’s first collection includes pieces that Bieber has personally worn, such as beanies ($40), hoodies ($140), tank tops ($60), molded slide sandals ($80), and mules ($180). The items are available in playful, vibrant colors like “Fizz,” “Gum,” and “Jelly,” along with futuristic bubble-framed sunglasses priced at $200. The line’s fun, energetic designs are attracting the attention of fans, with many already purchasing items like the "Forest" green slides.

Bieber first hinted at Skylrk in December 2023, when he was seen wearing neon slides and basketball-style sneakers featuring the Skylrk logo. Following that, Bieber and his wife, Hailey, have been spotted wearing pieces from the collection, and the singer shared glimpses of the brand’s behind-the-scenes production on social media.

Skylrk is Bieber’s first fully independent venture into the streetwear scene after distancing himself from Drew House, the brand he co-founded in 2019. He publicly severed ties with Drew House in April 2025, sharing his decision on Instagram, stating the brand no longer aligned with his personal life.

The brand’s launch comes after Bieber’s creative collaboration with Finn Rush-Taylor, Skylrk’s lead designer. With an emphasis on vibrant colors and bold designs, Skylrk marks a fresh chapter for Bieber in the fashion world.