TIME has released its annual list of the 100 most influential content creators for 2025, recognising the digital figures who are transforming online entertainment. Kai Cenat takes the top position, with MrBeast, Khaby Lame, Alix Earle, and Livvy Dunne following close behind.
Cenat’s year was marked by massive success on Twitch, including viral moments like ‘Streamer University’ and frequent collaborations with celebrities such as Kevin Hart and Drake.
“We’re showing people that if you be yourself, people are going to f**k with you,” Cenat, who graces the cover of the magazine’s first Creators issue, told TIME.
Photo: TIME
TikTok’s Alix Earle ranks second with her relatable daily routines and fast-growing follower base. Sean Evans, known for interviewing stars on Hot Ones, takes third place.
In fourth is Khaby Lame, who remains TikTok’s most-followed creator since overtaking Charli D’Amelio in 2022. Livvy Dunne, the gymnast and influencer whose popularity often disrupts her college life, rounds out the top five.
Jimmy ‘MrBeast’ Donaldson, now the most subscribed YouTuber globally, comes in sixth. His videos consistently dominate YouTube’s trending charts, and his social initiatives—such as ending child labour in cocoa farming—have broadened his impact beyond entertainment.
Other notable names include Charli D’Amelio, Jay Shetty, Pokimane, Joe Rogan, Amelia Dimoldenberg, Haliey Welch and Hasan Piker, reflecting the diverse talent shaping today’s digital culture.
The full list of TIME100 Creators: The Most Influential Digital Voices of 2025 can be found here.
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