Hololive launches life-sized VTuber plushies for fans, including Usada Pekora and Houshou Marine

Fans of VTubers can now own a giant plush version of their favourite virtual streamers as Hololive releases a line of life-sized, chibi-style plushies featuring its third-generation stars.

VTubers, or virtual YouTubers, are content creators who use animated avatars rigged to their movements, rather than appearing on camera themselves. Influencers such as IronMouse, Usada Pekora, and Gawr Gura have become well-known online personalities on platforms like YouTube and Twitch.

As VTubers continue to gain popularity, the demand for merchandise is increasing. Hololive’s latest merchandise offering includes plushies of Usada Pekora, Houshou Marine, Shiranui Flare, and Shirogane Noel. 

Each plush measures around 100 centimetres, approximately three feet and two inches tall, with some variation according to the VTuber’s design. Usada Pekora’s plush, for example, is 125 centimetres tall, around four feet. Each plush weighs 8.5 kilograms, or 18.8 pounds.

As reported by SoraNews24, these plushies are priced at 66,000 Yen, which is around $455 USD. 

Pre-orders will be available on the Taito Gear 6 Goods Shop between July 10 and August 11, with shipments expected to begin in January 2026.