Lee Know joins fashion house in latest global campaign

On June 30, 2025, Gucci officially announced that Lee Know, a member of the K-pop group Stray Kids, has been appointed as a global brand ambassador. The announcement was shared on Gucci’s official social media platforms.

Lee Know’s association with Gucci has been developing for some time. He attended the Gucci Cruise 2025 show in London and later appeared at the Met Gala in Paris wearing the brand. Over the past year, he has frequently been seen in Gucci pieces and featured in fashion coverage tied to luxury events and editorials.

The news sparked enthusiastic responses across fan communities, with celebratory messages trending on social media shortly after the announcement. Many fans pointed out the long buildup to this official appointment, viewing it as a well-deserved acknowledgment of his influence.

This partnership places Lee Know among a growing number of Stray Kids members affiliated with global fashion houses.