Maroon 5’s “All Night” video sparks buzz for unexpected lead

Maroon 5 has released a new music video for their single “All Night,” featuring model Behati Prinsloo in the lead on-screen role. The video, directed by Aerin Moreno, premiered on June 26, 2025.

The visual presents Prinsloo lip-syncing the vocals of the track while dressed in a red outfit, leading the performance alongside the band. Adam Levine, Maroon 5’s lead vocalist and Prinsloo’s husband, appears playing the saxophone. The setup marks a departure from the band’s usual format, placing Prinsloo in a more prominent visual position.

The video was previewed a day earlier through a social media post by Levine, which read: “Maroon 5 has a new front WOMAN.” The teaser generated online discussion ahead of the video’s official release.

“All Night” is the second single from the band’s upcoming eighth studio album, Love Is Like, which is scheduled for release on August 15, 2025. The album rollout includes a U.S. arena tour planned for fall 2025, with dates in major cities such as Los Angeles, New York, and Chicago.

In recent interviews, Levine has described the album as more personal in tone. He also revealed that one track, titled “Priceless,” was written as a tribute to Prinsloo, referring to it as a love song that came together naturally during the writing process.

Prinsloo has previously appeared in other Maroon 5 videos, including “Girls Like You” and “Middle Ground.” Her appearance in “All Night” continues the pattern of collaborative visuals between the couple.

The release comes as part of a broader promotional effort for the upcoming album and tour. Online responses to the video have focused on the creative direction and shift in on-screen dynamics.