Paramount+ rebrands as Paramount+ Premium, droping 'Showtime' name

Paramount Global has officially rebranded its top-tier streaming package, removing “Showtime” from its name. As of June 23, the service formerly known as Paramount+ With Showtime will now be called Paramount+ Premium, though pricing and programming remain unchanged. The package still costs $12.99 per month or $119.99 per year and continues to include all Showtime content.

This move comes more than a year after Showtime was fully integrated into Paramount+ in 2023, which led to the shutdown of Showtime’s standalone streaming app in early 2024. Despite the name change, Showtime programming like Dexter: Original Sin, The Chi, and Yellowjackets remains a core part of the offering. The rebrand also comes as part of a broader strategy to clarify the tiered service model: Paramount+ Premium (ad-free, with live CBS feeds) and Paramount+ Essential (ad-supported), which is priced at $7.99 per month or $59.99 per year.

In a statement on its customer support page, Paramount explained, “Since we recently introduced a sampling of Showtime programming to the Essential plan, the Premium plan name reflects the broad and diverse offerings across both plan tiers.” The company added that Showtime content is still prominently featured on the platform.

The name change, however, only applies to the streaming service. The linear cable channel will continue to be called Paramount+ With Showtime, potentially creating some confusion for viewers.

The rebrand follows a similar move by Warner Bros. Discovery, which recently announced plans to revert its Max streaming service back to HBO Max in an effort to emphasize its core identity. Paramount emphasized that existing users might still see the old plan name temporarily, depending on their device, but their benefits will remain the same.