Meta teams up with Oakley to tease AR smart glasses launch
Meta has announced a new partnership with Oakley to develop smart glasses, with a reveal scheduled for June 20.
This collaboration is expected to expand upon the success of Meta’s popular Ray-Ban smart glasses, with Oakley set to enter the smart eyewear market.
In a teaser shared by Meta’s CTO, Andrew Bosworth, a promotional video featuring both brands' logos hinted at a major upcoming release.
This marks the culmination of a partnership that began in January when reports first suggested that Meta was working with Oakley to create a new version of its smart glasses.
Unlike the Ray-Ban Meta smart glasses, which feature a camera but no display, the Oakley smart glasses are expected to have a similar design but with a few key modifications.
Leaks by Android Central indicate that the camera will be relocated to the centre of the frame and will feature specific enhancements for cyclists and athletes. Oakley’s Sphaera glasses, known for their sporty design, will likely serve as the base model for these new smart specs.
The launch is scheduled earlier than expected, surprising many as Meta usually unveils new products at its Meta Connect event in September.
However, Oakley’s official Instagram confirmed the June 20 date, offering a glimpse of the future of smart eyewear.
Despite Meta’s leading position in the smart glasses market, the timing of this launch suggests it may be a strategic response to Google’s recent announcement of Android XR glasses, set to debut in 2026.
With multiple brands collaborating on Android XR glasses, Meta’s swift move to launch the Oakley specs could give it a significant advantage in the smart eyewear sector.
Meta’s Ray-Ban smart glasses have been among the company’s most successful gadgets, and this partnership with Oakley could further cement its dominance in the market.
With its existing market lead, Meta continues to innovate in the wearable tech space, leaving competitors such as Google to catch up.