Justin Bieber has revealed a new product concept — a phone case designed to hold a joint — and credits his wife Hailey Bieber as the inspiration.
The idea stems from Hailey’s viral Rhode Lip Case, which launched in February 2024 and features a slot for lip products.
Bieber showcased the mock-up on Instagram on May 13, 2025, describing it as a design for “on-the-go cravings.”
His prototype resembles the Rhode model but includes a vertical insert intended for a single joint. The concept comes amid a wider rollout of his fashion brand, SKYLRK, which he has been teasing with images of neon apparel, sandals, and behind-the-scenes shots of the creative process.
The singer acknowledged Hailey’s role in the product's inception, writing, “Turns out she has this tech patented so if I want to make this case I’ll have to pay her a fee.” Hailey responded to the post with, “I’ll think about it!”
The Rhode Lip Case became a breakout item after its launch, retailing for $38 and gaining popularity on social media. Hailey’s version holds Rhode’s Peptide Lip Treatments and other lip products.
Alongside the case, Bieber shared further previews of SKYLRK, including product photography and mentions of Hailey’s design input. In April, she posted about co-designing a bomber jacket for the brand, describing it as her “favourite jacket of all time.”
Photo: Instagram
Bieber’s new product tease follows recent public appearances and social media activity related to his cannabis use. On May 4, he shared a photo beside a bong, and he was previously seen smoking at Coachella.
The couple, married since 2018, continues to work together creatively while navigating public scrutiny. Their collaboration on SKYLRK and shared aesthetic direction suggest further ventures may emerge from their partnership.
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