Snoop Dogg teams up with Universal Pictures for biopic chronicling career and Death Row legacy

Global entertainment icon Snoop Dogg is set to bring his life story to the big screen through a newly announced biopic, developed in collaboration with Universal Pictures and NBCUniversal, as reported on April 23, 2025. The project is a centerpiece of a larger multi-year partnership between Snoop's Death Row Pictures and NBCUniversal, covering ventures in film, television, sports, and streaming.

Snoop, born Calvin Broadus Jr., expressed enthusiasm for the deal, praising NBCUniversal’s support and describing the collaboration as a “perfect marriage.” Donna Langley, Chairman of NBCUniversal Entertainment & Studios, emphasized the uniqueness of the partnership, stating, "There's only one Snoop."

The biopic, which had been teased following Snoop's 2022 acquisition of Death Row Records, is now actively in development. The screenplay is being written by Joe Robert Cole, known for his work on Black Panther. Snoop himself will produce alongside Oscar-winner Brian Grazer (8 Mile, A Beautiful Mind) and Sara Ramaker, President of Death Row Pictures. While Allen Hughes was initially attached to direct, a new director has yet to be confirmed. Casting is currently underway, with the production team searching for a new actor to embody the legendary rapper.

Beyond the film, Snoop’s broader deal includes his return as a coach on NBC’s The Voice for Season 28 and follows his notable coverage of the 2024 Paris Olympics for NBC. He also starred in E!'s docuseries Snoop’s Fatherhood: Cori and Wayne’s Story.