Meta launches 'Edits' globally to compete with CapCut

Meta has officially launched 'Edits,' a new video creation and editing application that is set to rival ByteDance's popular video editing tool, CapCut.

The new app aims to cater to content creators who require powerful video editing capabilities directly on their smartphones, and it is available for free on both iOS and Android devices.

'Edits' offers a suite of tools designed to streamline the video creation process for users, including features that range from basic editing functionalities to advanced AI-powered capabilities.

One of the app's key features is its AI-powered editing suite, which includes automatic scene detection and intelligent cropping tools. This helps users easily enhance the quality of their videos without needing advanced technical skills.

Photo: META

In addition to these features, 'Edits' also boasts seamless integration with Meta’s platforms. Creators can directly share their edited videos to Instagram, Facebook, and WhatsApp, making the process of content distribution much smoother.

This integration allows creators to stay within the Meta ecosystem, streamlining their creative process while maintaining ease of access across multiple platforms.

Another significant feature of the app is the collaboration tools. 'Edits' enables users to share video drafts with others, making it easier for creators to collaborate with teams, brands, or influencers on projects.

This aspect is particularly useful for those working on joint content or needing feedback from other creators during the editing process.

Additionally, the app includes performance analytics tools. These provide valuable insights into key performance metrics, such as viewer engagement and video completion rates. By receiving real-time feedback on how their content is performing, creators can refine their strategies to maximise reach and effectiveness.

The launch of 'Edits' comes at a time when ByteDance’s CapCut is facing uncertainty in the US app market. Due to regulatory concerns, particularly regarding its links to China and its parent company, CapCut was briefly removed from US app stores earlier this year.

Though the app has since been reinstated, the situation highlights potential vulnerabilities for TikTok and its associated apps in certain regions.

Meta's decision to launch 'Edits' now appears to be a strategic move to capitalise on CapCut’s momentary absence from US app stores. The company is positioning itself as a strong alternative for content creators who need reliable, high-quality video editing tools.

By offering advanced editing features and a seamless integration with Instagram and Facebook, Meta aims to attract both individual creators and businesses who rely on video content for marketing and engagement.

Meta's new app, 'Edits,' signals a significant shift in the video editing landscape, especially within the competitive social media sphere. By providing a powerful, easy-to-use alternative to CapCut, Meta is hoping to strengthen its position within the content creation community, further embedding its tools into the creative workflows of millions of users.

Unlike CapCut, which applies watermarks to videos in its free version, 'Edits' allows users to export videos without watermarks, making it an appealing option for creators who wish to maintain a professional appearance in their content.

This feature gives 'Edits' a competitive edge in the market, where users often seek watermark-free solutions for their videos, particularly when posting across multiple social platforms.