Strategic training for trade diplomats launched

In a significant move to bolster Pakistan's global economic presence, the Ministry of Commerce formally inaugurated the pre-departure training programme for the newly appointed Trade and Investment Officers (TIOs) at the Pakistan Institute of Trade and Development (PITAD) on Monday, according to a press statement. The event featured speeches from Federal Minister for Commerce Jam Kamal Khan, Secretary Commerce Jawad Paul, and Director General PITAD Shazia Adnan, all underlining the pivotal role TIOs will play in reshaping the country's trade and investment diplomacy.

Federal Minister Jam Kamal Khan emphasised the transformative vision behind the new batch of 28 officers, selected through a merit-based and transparent process involving MOFA, TDAP, and BOI. "Gone are the days when TIOs were perceived to be abroad for ceremonial duties or leisure. This time, they are expected to perform, and their performance will be measurable through established KPIs," he stated.

He called for a smart, visible approach and urged officers to move beyond conventional methods. "You must brand Pakistan not just as a country, but as a unique identity recognised through its exports - our mangoes, basmati rice, and world-class soccer balls," he said. He further encouraged TIOs to explore trilateral cooperation models, recognising global shifts toward economic blocs.

"We must navigate the new global order with agility and creativity. Challenges, in fact, open new windows of opportunity," he added. Citing the HEMS event in Lahore as a successful example of Pakistan's diplomatic capability, the minister urged officers to also promote non-traditional products and GI-tagged items to tap niche markets.

Secretary Commerce Jawad Paul reinforced the urgency of the mission, advocating a shift from political to commercial diplomacy. "Trade and investment now define global power structures. You are no longer just diplomats; you are Pakistan's economic front-liners," he said. Noting dwindling exports and rising imports, he urged TIOs to act as catalysts in reversing these trends, forging ties with chambers of commerce, retail giants, and multinational firms. He also underscored their role in promoting overseas employment to boost remittances.

DG PITAD Shazia Adnan welcomed the officers and highlighted the hands-on nature of their training. "This training is not just a curriculum; it's a launchpad for your mission abroad. You are Pakistan's future trade diplomats, responsible for bridging economic gaps and building long-term partnerships," she said, urging them to serve with dedication and integrity.