Robert Irwin, the 21-year-old son of the late Crocodile Hunter Steve Irwin, is stepping into the spotlight in a bold new way.
In a provocative underwear campaign for Australian brand Bonds, Irwin models with venomous snakes, spiders, and lizards, leaving little to the imagination. The campaign is part of Bonds' U.S. launch, and Irwin, a conservationist and TV personality, has no hesitation in taking part.
Irwin revealed in an exclusive interview with People that his decision to participate was immediate, driven by his love for taking on new challenges. “It was a pretty immediate yes,” Irwin laughed, emphasizing how he’s in a phase of life where he wants to explore new, exciting opportunities, even if they make him nervous. The shoot, which included posing with dangerous animals, was a natural extension of his adventurous life, where he’s spent years working with crocodiles and snakes.
-Bonds.
To prepare for the campaign, Irwin focused on getting in top shape. While staying active with his daily work at Australia Zoo, he admitted to doing extra workouts, cutting back on carbs, and staying fit with activities like hill sprints. His family, including his brother-in-law Chandler, a professional athlete, and his mom, a former bodybuilder, offered their support and advice throughout the process.
Irwin views the campaign as an opportunity to further his father’s legacy of animal conservation. He explained, “It’s about finding ways to get the wildlife conservation message out to new audiences.” The ads, while cheeky, are a platform to raise awareness for wildlife, something that remains at the core of his family’s work.
When asked how his father Steve would have reacted to the ads, Irwin laughed, saying, “There’d probably be a few ‘Crikeys’ thrown around!” The Bonds collection is now available in the U.S. exclusively through Amazon and Bonds Australia.
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