Kim Kardashian is reportedly suing Lana Del Rey for $1 million, claiming the singer failed to properly disclose a paid post promoting SKIMS. The legal clash between the reality star and the Grammy-nominated singer has sparked a media frenzy, with social media users divided over the high-profile dispute.
The issue stems from SKIMS’ recent Valentine’s Day campaign, which featured Lana Del Rey modelling the brand’s bodysuits and lingerie.
The campaign, initially celebrated for its dreamy visuals and nostalgic flair, took a turn when Del Rey allegedly failed to label her Instagram and TikTok posts with “#ad” or “paid partnership,” potentially violating Federal Trade Commission (FTC) regulations.
Kardashian’s legal team argues that the lack of transparency could mislead consumers and damage SKIMS’ brand integrity. With influencer marketing now closely monitored by authorities, the stakes are high, especially for billion-dollar brands that rely on trust and authenticity.
If the court rules in Kardashian’s favour, Del Rey could be liable for up to $1 million in damages. While neither party has commented publicly on the matter, the internet has erupted with takes. Some users are defending Kardashian, stressing the importance of clear ad labelling, while others dismiss the lawsuit as excessive.
One X user wrote, “Kim Kardashian suing Lana Del Rey over a missing #ad? Sounds like a brunch misunderstanding turned courtroom drama.” Another added, “This is peak 2025 — millionaires fighting over hashtags.”
Amidst the legal tension, the National Advertising Division is said to be conducting its own investigation into SKIMS’ wider advertising practices.
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