Express Media Group partners with EFU Life to promote awareness about HEMAYAH EFU Family Takaful

Express Media Group has joined hands with one of the country's leading private insurance companies, EFU Life, to promote awareness about its "HEMAYAH EFU Family Takaful" product. A Memorandum of Understanding (MoU) was signed between Express Media Group and EFU Life at EFU Life's headquarters.

The MoU was signed by Azeem Iqbal Pirani, Chief Operations Officer & Executive Director of EFU Life, and Azfar M. Nizami, Executive Director of Sales and Marketing at Express Media Group. On this occasion, EFU Life’s Head of Marketing, Aman Hussain, Saqib Basharat, Media Lead at EFU, along with members of EFU’s digital team, were also present. Kamran Ahmed, Associate Director of Marketing, Romina Ali, General Manager of Marketing at Express Media Group, and Haris Ali Khan, Manager of Digital Sales at Express Digital Pvt. Ltd., were also present at the event.

Azeem Iqbal Pirani emphasized the importance of digital platforms for raising awareness about the protection provided by insurance. He stated that through collaboration with Express Media Group, EFU Life will be able to spread awareness about "HEMAYAH EFU Family Takaful" and other insurance services. He mentioned that EFU Life is expanding its HEMAYAH EFU Family Takaful program nationwide and promoting it not just as a standalone product, but as a comprehensive business offering.

Azfar M. Nizami, Executive Director of Express Media Group, highlighted the significance of the group's vast platform, which reaches over 40 million active users. He emphasized the role of podcasts and digital communications in raising awareness on various topics, including insurance. This collaboration with EFU Life is an extension of Express Media Group’s ongoing efforts to conduct awareness campaigns via podcasts on diverse subjects, benefiting from their expertise in the media industry and the extensive reach of digital platforms.

As part of this collaboration, digital media users will be able to access podcasts on Express Media Group’s digital platforms, gaining fundamental insights into the importance of insurance, particularly the features of EFU Life’s "HEMAYAH EFU Family Takaful."