Kim Kardashian and Kris Jenner appeared to spark an online feud after what seemed to be Kris’s casual social media posting that clashed with Kim’s major announcement.
On Tuesday, while Kim unveiled the latest collaboration between her SKIMS brand and Nike, Kris posted a photo of herself in Alo athleisure wear without tagging it as an advertisement.
According to social media accounts, Kim quickly responded in the comments, writing, “Did you really have to post this on the same day as my NikeSKIMS announcement?!?!?!” Her comment soon topped the likes, drawing widespread attention.
The unexpected public exchange is unusual for the normally composed Kardashian-Jenner family, although it remains unclear whether the incident was a genuine dispute or a playful banter between mother and daughter.
Kim’s announcement highlighted the debut of the NikeSKIMS collection—a new line of activewear set to launch in select U.S. stores and online this spring before a planned global rollout in 2026. “Introducing NikeSKIMS. A new brand coming this spring for the body obsessed. Designed to sculpt and engineered to perform,” she stated on Instagram, also sharing a glimpse of the logo featuring both the iconic Nike swoosh and the SKIMS name.
Nike CEO Elliott Hill is driving this expansion amid intensifying competition from emerging brands, as the company seeks to further appeal to its core female customer base. This strategy is underscored by Nike’s first Super Bowl ad in nearly three decades, which spotlighted prominent women athletes.
In addition to the collab news, Kim shared behind-the-scenes images from her recent SNL50 appearance in New York City. Meanwhile, a comment from her ex, Kanye West—hinting that Nike inspired his Yeezy brand—added another layer of intrigue to the unfolding celebrity saga.
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