Pakistani pine nut exports to China surpassed $18.78 million in 2024, according to official data of the General Administration of Customs of the People's Republic of China (GACC).
From January to December 2024, China imported 981.64 tons of pine nuts from Pakistan, with a total value of $18.78 million, up from $8.22 million in 2023. This makes China one of the largest markets for Pakistani pine nuts, accounting for 35% of the total $53.71 million worth of pine nuts imported by China in the last calendar year.
Yar Muhammad Niaz, Chief Executive of a food company in Hangzhou, told China Economic Net that Pakistani pine nuts had gained immense popularity in China due to their exceptional taste and quality. He credited the rise in sales to the widespread promotion of Pakistani pine nuts on major e-commerce platforms in 2023.
"Pakistani pine nuts are known for their rich flavour and smooth texture, making them a beloved choice for Chinese consumers. Their increasing presence during the Chinese New Year and other traditional festivals, such as the Lantern Festival, underscores their status as a symbol of health, prosperity and longevity in Chinese culture. They make for an ideal gift, symbolising good fortune for friends and family during these significant occasions," Niaz remarked.
He noted that the creamy, buttery taste of Pakistani pine nuts complements festive sweets and snacks, while their premium packaging enhances their appeal as a luxury gift.
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