Reddit announces paywall plans for 2025

Reddit working on paid subreddits feature, enabling monetisation of content.

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Reddit, one of the internet’s most popular free websites, is planning to introduce paywalls for some of its online communities in 2025.

The social media platform's chief, Steve Huffman, confirmed during a recent Ask Me Anything (AMA) session that the company is working on a feature to allow some subreddits to become "paid communities," offering exclusive content to members who pay for access.

“We’re working on it as we speak,” Huffman said, hinting that the feature will be rolled out in the coming year.

While the pricing structure and specific criteria for subreddits that qualify for paywalls remain unclear, the paid communities are expected to provide a space for creators to monetise their content.

Huffman also teased a new AI feature set to debut this year, aimed at summarising search results and laying the groundwork for a Reddit marketplace.

The planned move comes as Reddit seeks to diversify its revenue streams, following a global trend by platforms like X and Discord to incentivise content creation.

Reddit's Q4 2024 earnings revealed the platform made $71 million in revenue, although it posted a net loss of $484.3 million for the year.

The platform also reported missing its global daily active user target by two million, which it attributed to a change in Google’s search algorithm.

Despite this, Huffman believes Reddit will continue to grow and thrive with the planned introduction of paid subreddits.

Reddit, which boasts over 100 million daily active users, continues to explore new ways to ensure its growth and long-term success. Huffman reassured users that even with paid content, Reddit’s community-driven platform will thrive.