Hailee Steinfeld teams up for Super Bowl health campaign after Josh Allen’s exit

Hailee Steinfeld partners with Novartis for a breast cancer awareness ad at Super Bowl LIX, urging early detection.

As Super Bowl LIX approaches, all eyes are on the Kansas City Chiefs and Philadelphia Eagles in a highly anticipated rematch. However, Hailee Steinfeld, fiancée of Buffalo Bills quarterback Josh Allen, is making headlines for a different reason.

The Hollywood actress and singer has announced her participation in this year's Super Bowl, not as a spectator but as an advocate for women's health. Steinfeld has teamed up with pharmaceutical giant Novartis to promote breast cancer awareness through a powerful Super Bowl advertisement.

In the upcoming ad, Steinfeld delivers a compelling message about the importance of early detection. She declares, "Let's give breasts the attention they deserve most," encouraging women to prioritize regular checkups and screenings. The campaign aims to bring breast health awareness to the forefront, utilizing the global reach of the Super Bowl to educate millions.

According to the Centers for Disease Control and Prevention (CDC), breast cancer remains the second most common cancer among women in the U.S. By using her platform on one of the world’s biggest sporting events, Steinfeld hopes to inspire life-saving conversations.

Steinfeld’s announcement follows the Buffalo Bills’ playoff elimination at the hands of the Chiefs. While Allen’s season ended in disappointment, Steinfeld is channeling her energy into making a significant impact.

Known for her roles in "Pitch Perfect" and as Spider-Gwen in "Spider-Man: Into the Spider-Verse," Steinfeld has long been an advocate for important causes. Her Super Bowl appearance marks another step in her activism, shining a spotlight on a crucial health issue.

As the Chiefs and Eagles gear up for the February 9 showdown, Steinfeld’s message serves as a reminder that the Super Bowl isn’t just about football—it’s also a platform for meaningful change.