Blackpink's Rosé stars in SKIMS Valentine's campaign, reveals best song to get over a break up

Kim Kardashian debuts Valentine's SKIMS collection featuring Blackpink's Rosé dropping January 23rd.
Pop Culture & Art | January 22, 2025

Courtesy: @skims on Instagram

In an interview with Vogue, Rosé, opened up about her personal and professional life, revealing her deep-seated connection to Valentine's Day, favored Skims products, and the therapeutic power of her music.

Celebrating a birthday just three days before Valentine's, Rosé views the holiday as a continuation of her birthday festivities, a sentiment that made her the quintessential choice for Skims' Valentine-themed campaign.

Expanding on her involvement, Rosé discussed her role in the latest Skims collection by Kim Kardashian, which was recently unveiled as a steamy line for Valentine's Day. The collection features Rosé in an array of romantic and chic looks, including a velvet lace slip dress and a pastel pink T-shirt dress with a heart-shaped cut-out, perfectly complementing the Valentine's theme.

Fans were treated to a seductive display with Rosé posed against an oversized broken heart installation, channeling a modern-day Cupid complete with an arrow, embodying the essence of both allure and romance.

The Skims Valentine's collection, ranging from $18 for thongs to $120 for sleep sets, has been celebrated for emphasizing body positivity and inclusivity, with diverse sizing options available. Rosé's fans have been particularly vocal in their support, with one fan remarking, "Honestly speaking this suits rosé the best! She's so cupid coded!" showcasing the strong resonance of the campaign with her fanbase.

Rosé shared that while growing up in Korea, where Valentine's Day isn't as prominently celebrated, she never really marked the occasion until she participated in this campaign. "I’ve always liked it because it feels like a second round of my birthday. I’d never really done anything for Valentine’s Day with the fans or anything, so I also thought that this campaign would be a cute gift for my fans," Rosé explained. Her involvement with Skims was driven by her admiration for the brand's dedication to comfort and style, highlighting her love for the soft smoothing seamless collection, which often sells out quickly.

On coping with breakups, especially around Valentine's Day, Rosé recommended the song "Dance All Night" from her album. She described the track as both sad and hopeful, ideal for anyone needing a boost to get through tough times. "It’s a nice one to be like 'There, There, It’s all right. We can just dance this night away,'" she said, offering a musical embrace to those feeling low.

Looking forward, while Rosé hinted that a tour might be too ambitious for 2025, she expressed a keen interest in performing live and connecting with fans whenever possible. The singer's focus remains on delivering heartfelt performances and exploring new opportunities that allow her to share her music and personality with the world.

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