PIA apologises for Eiffel Tower advert

PIA apologised on Friday for an advert of a plane flying at the Eiffel Tower, published to mark the first flight to Paris after a safety ban was lifted.

The image posted by PIA to social media showed a plane aimed at the French landmark with the caption "Paris, we're coming today".

"Unfortunately, this was blown out of proportion with connations and perceptions that were not intended," PIA spokesman Abdullah Khan told AFP.

"It might have triggered some negative emotion, for which we truly apologise."

He said there were around 60,00 to 70,000 negative reactions online, or less than 10 percent of engagement.