Zyn nicotine pouches, dubbed 'Gen Z’s weight loss secret,' secure FDA approval

The FDA has officially approved Zyn nicotine pouches, a product widely embraced by young users for their appetite-suppressing properties, as a safer alternative to cigarettes. The decision, announced after an extensive scientific review, allows 10 flavors—such as coffee, cinnamon, and menthol—to remain on the U.S. market.

The regulatory approval marks the first time the FDA has authorized sales of nicotine pouches, which have become the fastest-growing segment of the tobacco market. 

The agency highlighted that Zyn contains fewer harmful ingredients compared to traditional tobacco products, making it less risky while helping adult smokers transition away from cigarettes.

Zyn has gained a cult-like following among Gen Z users who tout its benefits, including enhanced workouts, improved alertness, and even better sexual performance. Some have gone as far as likening it to weight-loss drugs, coining the nickname "O-Zyn-pic."

One Instagram user claimed:"The other thing that they don't tell you is you'll lose so much weight just replacing Zyn with any hunger. Your boy's down like 30 pounds in a month. O-Zyn-pic. It works."

The FDA clarified that Zyn is not entirely safe but is less harmful than smoking. Philip Morris, the manufacturer, presented data showing that many adults who previously smoked have transitioned completely to Zyn.

Despite these findings, the approval has drawn sharp criticism. Yolonda Richardson of the Campaign for Tobacco-Free Kids stated:
"The FDA should not be authorizing the sale of any flavored tobacco products given the tobacco industry's well-documented history of using flavored products to appeal to and addict kids."

Zyn’s popularity among celebrities has also fueled its cultural momentum. Conservative commentator Tucker Carlson publicly endorsed Zyn in 2022, jokingly referring to it as a "male enhancer." Tampa Bay Buccaneers quarterback Baker Mayfield faced backlash after using a Zyn on the sidelines during a game. Actor Josh Brolin has admitted to sleeping with nicotine pouches in his mouth due to his addiction.

Antismoking groups have raised concerns that Zyn could follow in the footsteps of e-cigarettes, which saw a surge in underage usage. 

However, the FDA cited survey data showing less than 2 percent of American high school and middle school students used nicotine pouches last year.

Philip Morris has emphasized it does not employ influencers to promote Zyn, which is marketed through its Swedish Match unit. Critics, however, remain wary of the product's appeal among young users, particularly due to its flavored options.