Exhibitors lead with AI, recycled materials

Pakistani home textile exhibitors at Heimtextil 2025 have received an overwhelming response from international buyers, with many hopeful of securing substantial export orders.

This year's participation has surpassed last year's numbers, reflecting the growing interest in Pakistan's sustainable and innovative textile offerings.

Unlike previous years, when Pakistani stalls saw significant footfall only on the second day, exhibitors reported steady visitor engagement since the event's opening. This is attributed to the consolidation of exhibits in two adjacent halls, enhancing visibility and accessibility.

"The visitor turnout has been impressive since day one as buyers came from across the globe, including the US," said Fareukh Maqbool, Director of Sajid Textile Industries. His company's embroidered kitchen wear had carved out a niche in the American market and continued to attract interest.

Aatif Javed, another exhibitor, expressed satisfaction with the visitor numbers and was optimistic about securing orders. However, he emphasised the need for consistent policies and reduced power tariffs to fulfil the expected demand.

Many Pakistani firms are also showcasing sustainable products. Shahid Lakhani from Lucky Textiles highlighted their use of artificial intelligence (AI) in digital designs, which garnered significant attention from European buyers.

Similarly, Ovais Fazal of Liberty Textiles said that his firm was exhibiting fabrics made from 100% recycled organic materials, natural dyes and recycled wood for printing. He noted, "Visitors are highly curious about our sustainable products, and the response has been promising since day one."

Feroze 1888, a prominent player, is turning heads with towels featuring Pakistan's cultural motifs, such as truck art, blue pottery and vibrant rally designs. "We are committed to diversity in our products. Last year, we introduced items for visually impaired customers, and this year, in partnership with Deaf Reach, we have developed towels with sign language elements for hearing-impaired customers, enhancing inclusivity," shared M Ashfaq of Feroze 1888.

On the sidelines of the exhibition, Pakistan's consulate in Frankfurt organised a B2B conference titled "Connecting Threads" to promote the country's textile exports. Consul General Shafaat Kaleem welcomed participants and expressed hope that such initiatives would further boost Pakistan's export potential.