Kanye West drops AI-generated music video for ‘530’ from ‘Vultures 2’
-AFP
Ye, formerly known as Kanye West, has surprised fans by releasing a new music video for his track ‘530’ from the album ‘Vultures 2’.
Shared on Instagram without prior announcement, the visually striking video is the second from the album to feature AI-driven visuals, following ‘Bomb,’ which included appearances by Ye’s daughters, North and Chicago.
The video for ‘530’ breaks convention, featuring puppets and individuals wearing cartoon masks instead of human actors. It avoids a clear storyline, instead presenting fragmented, eerie scenarios like a man walking with a bag or a puppet receiving a nose injection. The unsettling imagery evokes a surreal, Twilight Zone-like aesthetic, showcasing Ye’s bold creative direction.