Beyoncé starts new NFL tradition

Singer takes on Christmas instead of Super Bowl

In a groundbreaking moment for the NFL, Beyoncé took centre stage at the Christmas Day halftime show during the Ravens vs Texans game, as per PEOPLE. While Thanksgiving has traditionally been the NFL's marquee holiday event with the Super Bowl show, the league's decision to invest heavily in a Christmas Day spectacle proved to be a masterstroke. And with Beyoncé headlining, it's clear no expense was spared.

Titled A Cowboy Carter Christmas, the performance marked the first-ever live showcase of songs from her latest album, Cowboy Carter. From the moment the event was announced in November, anticipation among fans—and especially the Beyhive—reached fever pitch.

Beyoncé last graced an NFL stage in 2013 at the Super Bowl, where she delivered an unforgettable show featuring a Destiny's Child reunion. This time, she set an entirely new standard. Opening with 16 Carriages, Beyoncé seamlessly moved through a curated selection of tracks, including Jolene, YA YA, and Levii's Jeans.

The halftime show was further elevated by a series of surprise appearances from stars like Post Malone, Shaboozey, and Beyoncé's own daughter, Blue Ivy Carter.

As soon as the show concluded, social media erupted with admiration. Celebrities and fans alike flooded platforms with praise. Tennis legend Serena Williams wrote, "Honestly, can't get enough of you," tagging Beyoncé in her post.

On X, a fan declared, "Beyoncé makes 95 per cent of the industry look mediocre when it comes to performances and stage presence, this is insane."

Singer Renee Rapp joined in, calling Beyoncé, "the world's most beautiful person alive."

Meanwhile, Halle Bailey, star of The Little Mermaid, posted, "Oh my goodness Beyoncé," followed by a stream of heart emojis.

Another fan on Instagram simply stated, "This is why she's the Number 1 pop star of the century."

Netflix has now announced that A Cowboy Carter Christmas—now dubbed the Beyoncé Bowl—will be available to stream later this week as a standalone special.