Meta boosts affiliate link visibility in posts, comments to support creators

Meta is expanding its opportunities for creators to monetise their content on Facebook by making affiliate links more prominent across Reels, videos, photos, and text posts. The social media giant aims to increase exposure for these links by giving them more visibility within Reels, placing them in the bottom segment of the user interface.

A new format for affiliate links in text posts is also being introduced, alongside improvements to their display in the comment section, offering even more exposure for creators. Until now, affiliate links were limited to appearing as simple URLs in captions, but this update marks a significant shift in how such partnerships are presented.

Meta is also rolling out an auto-detection system for affiliate links from selected domains. When an affiliate link is detected, creators will receive a reminder to use the "paid partnership" label. Additionally, the system will automatically pre-populate the affiliate link details when creators select the "add affiliate product link" option. This streamlined process aims to make it easier for more creators to join affiliate programs.

The update is a major step for creators looking to monetise on Facebook, with these enhanced presentation options designed to better engage audiences with product promotions. Larger, more clickable displays are expected to grab user attention, potentially driving more sales for brands and creators.

Meta has confirmed that the updates are being rolled out globally to all Pages and Professional Profiles. Creators looking to capitalise on the new features before the holiday season may be able to boost their affiliate sales just in time for Christmas.

To display affiliate links in your content:

• Reels and videos: During the publishing process, tap on “earn money,” select “add product links,” and complete the details.
• Photo or text posts: In Post Settings, tap “earn money” and select “add product links.”

With these changes, both creators and businesses now have a promising opportunity to maximise their promotions and drive sales.