PFC to participate in Dhaka fair

Pakistan Furniture Council (PFC) Chief Executive Officer Mian Kashif Ashfaq announced that the council will, for the first time, participate in the prestigious 29th Dhaka International Trade Fair (DITF), scheduled to begin on January 1 in Dhaka, Bangladesh.

Chairing a board of directors meeting on Wednesday, Ashfaq stated that as one of South Asia's largest trade events, the DITF offers a unique platform for businesses to showcase their products to a global audience, fostering international trade and collaboration.

PFC's participation marks a significant milestone, as it aims to introduce Pakistan's premium furniture craftsmanship and design excellence to Bangladesh and beyond. The council plans to display a diverse range of high-quality furniture, combining traditional artistry with modern innovation, while highlighting sustainable materials and ergonomic designs, he added.

He expressed hope that the event will attract a diverse audience, including business leaders and international buyers. Through its participation, PFC seeks to expand its market footprint, establish new business linkages, and explore potential export opportunities.