Trump unveils new fragrance line 'Fight, Fight, Fight' with Jill Biden photo
President-elect Donald Trump used a photo of himself sitting next to First Lady Jill Biden to announce the launch of his new fragrance line, "Fight, Fight, Fight."
The image, posted on Trump's Truth Social app, was taken during the reopening of Notre Dame Cathedral in Paris on December 7.
The photograph shows Trump and Biden engaged in conversation, with an empty seat between them for Brigitte Macron, the wife of French President Emmanuel Macron.
Photo Credit: @DayumDawgg on platform X
The new fragrance line includes both a men's cologne and a women's perfume, each priced at $199. The fragrances are marketed as a symbol of victory and strength, with the website describing them as "curated to capture the essence of success and determination." Customers can also purchase bundled fragrance sets, with a 50% discount on the second item.
Trump has been promoting the fragrances as "great Christmas gifts for the family" and noted that the name "Fight, Fight, Fight" reflects the spirit of his supporters and "represents us WINNING."
Despite the promotional messaging, the website makes it clear that the proceeds from fragrance sales are not intended to support Trump’s political campaign.
The site explicitly states, "GetTrumpFragrances.com is not political and has nothing to do with any political campaign."
The fragrance line is being marketed by CIC Ventures, a group that has also produced other Trump-branded merchandise, including sneakers featuring an American flag design.
According to the website, Trump himself is not involved in the design, manufacture, distribution, or sale of the fragrances, nor are they affiliated with the Trump Organization.
The fragrances follow a pattern of other products Trump has released in recent months, including high-end watches, some priced as high as $100,000, and "President Donald J. Trump First Edition" silver coins selling for $100 each. Like these items, all fragrance sales are final and nonrefundable.