Newjeans introduces themselves individually, avoids group name amid contract dispute

Newjeans members perform solo introductions at YOASOBI concert, avoiding use of group name amid legal issues.

The members of NewJeans performed on December 7 at the YOASOBI concert in Incheon Inspire Arena, marking their first domestic stage since notifying their agency, ADOR, of their intent to terminate their exclusive contracts. Notably, the members avoided referencing their group name, NewJeans, during the performance.

Introducing themselves individually by name, the members drew attention for the absence of any mention of their group. The stage visuals, typically adorned with the NewJeans name or logo, were similarly devoid of any such branding. While YOASOBI briefly referred to the group as “NewJeans” during their introduction, this was the sole acknowledgment of the group name throughout the event.

The unusual decision quickly gained traction on social media, sparking discussions among fans and netizens. Many noted the stark contrast between the members’ individual introductions and their usual group dynamic, with some humorously labeling the situation a "bizarrely tragic-comic spectacle," referencing language from a recent Korea Entertainment Producers Association (KEPA) statement.

Others joked about whether the group should now be referred to as “A.K.A NewJeans,” underscoring the ambiguity surrounding the group’s identity amid the contract dispute.

The controversy surrounding NewJeans’ contract termination continues to escalate. On December 6, KEPA joined the Korea Management Federation (KMF) in urging the members to withdraw their declaration and return to regular activities, calling the move “irresponsible.”

As the dispute unfolds, fans are left speculating about the future of the globally popular K-pop group and whether a resolution with ADOR can be reached.