‘Sesame Street’ celebrates 55 years of magic: Beloved Muppets now inspire on social media

The classic children’s show ‘Sesame Street’ marks 55 years on air, continuing to charm audiences worldwide. Though its target viewers are children, iconic characters like Elmo have gained viral popularity on platforms like Instagram and TikTok, thanks to engaging content crafted by Sesame Street's SVP of Marketing and Audience Development, Aaron Bisman.

Bisman emphasizes that connecting with adult audiences is also essential to support the brand’s mission of helping children grow “smarter, stronger, and kinder.” Sesame Street’s social strategy includes positive affirmations, emotional wellness content, and even humorous nods to classic skits like Elmo’s infamous feud with “Rocco the rock,” which went viral on TikTok.

By maintaining an online presence, Sesame Street offers comfort and joy to viewers of all ages, blending education with nostalgia. According to Bisman, "the need for Sesame Street has never been greater" in a fast-paced world, adding that the show’s content and resources provide valuable mental and emotional support for everyone, including adults who “need this message.”