The 14 Most Popular Halloween Costumes for 2024 According to Pinterest Data & Trends
Whenever you find yourself in need of a creative spark, Pinterest is the place to be.
The platform is a treasure trove of inspiration for fashion enthusiasts planning everything from weddings to everyday outfits. As Halloween approaches, it’s time to start thinking about those costumes! Pinterest has released its 2024 Halloween Trend Report, highlighting the most searched costumes for the season. Expect to see everything from Charli XCX’s Brat era looks to the classic blue and white cheerleader outfits of the Dallas Cowboys, and even Sabrina Carpenter’s retro pin-up style.
We’ve compiled the trendiest costumes of the year according to Pinterest, along with tips on how to nail the look.
Instagram/ @kesha
If you’ve got Kesha's "Joyride" stuck in your head, why not embrace the glittery pop star vibe for Halloween? Pinterest has dubbed her costume an "It girl" choice, boasting a 500% increase in search interest. Kesha’s Coachella look this year would be a fun and straightforward option to replicate. Pair an "I Am Mother" tank top with denim shorts and white cowboy boots. Don’t forget to add mini braids to the front sections of your hair and a touch of glitter eyeshadow for that dazzling effect.
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For the film aficionados, Zendaya’s character Chani from Dune is a perfect choice. Her press tour looks were a major hit, and Pinterest predicts that "main character" costumes will be a top trend this Halloween. To channel Chani, start with a sand-toned top and cargo pants, adding a pair of brown boots to complete the base. Finish the ensemble with a scarf and blue contact lenses, and style your hair into a loose braid for the authentic touch.
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With sports gaining more attention this year, it's no surprise that the Dallas Cowboys Cheerleaders costume is making waves, seeing a 550% rise in searches. After the buzz surrounding the Paris Olympics, cheerleader costumes will dominate this spooky season. You can grab a ready-made outfit from Dolls Kill or DIY it with a blue top paired with a white mini skirt or shorts.
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It’s no wonder Olivia Rodrigo has made the list! The pop sensation’s GUTS tour looks offer a fun and stylish Halloween option. Her signature style, featuring a white tank top, glittery shorts, and combat boots, is easy to recreate with pieces you likely already own. Check out her online merch for witty tank tops inspired by her songs, and look for Guizio's Pailette Shorts for the perfect party-ready outfit that you can wear beyond Halloween.
Instagram/ @wickedmovie
Halloween is the perfect occasion to embrace your inner main character, especially with the iconic duo from Wicked. Start with a classic black dress (or take this as your sign to invest in a little black dress) and add a basic black witch hat. If you’re not up for painting your entire body green, a vibrant eyeshadow look will do—try about-face's Matte Fluid Eye Paint for a bold color, topped with gemstones and a winged eyeliner for that finishing touch.
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No one epitomizes main character energy quite like Carrie Bradshaw. With numerous iconic outfits from Sex and the City, there’s plenty to draw inspiration from. A standout look would be her eclectic ensemble featuring capris and heels. Start with knee-length trousers, add a flowy white tank top, and accessorize with a hair scarf, unique handbag, and a pair of Manolo Blahniks for that classic Carrie flair.
Instagram/ @wickedmovie
If you want to be popular this Halloween, Glinda is the costume for you! Not only does she pair perfectly with Elphaba for a duo costume, but her look is equally fun to recreate. Grab your best friend and start with R.e.m Beauty's Wicked collaboration for the perfect makeup. For Glinda, think pink—an easygoing option is a pretty pink dress with matching heels. Don’t forget the sparkling tiara and wand to channel all that good witch energy!
Instagram/ @haileybieber
When it comes to Halloween makeup, it often gets a bad rap for being heavy. However, let Hailey Bieber’s past vampire look prove otherwise—searches for "soft vampire makeup" are up 450%! Bieber styled her hair in a messy updo and opted for a smoky eyeshadow look paired with red cheeks and a glossy lip. Complete the look with fake blood and fangs, and you’ll be a Hailey Bieber-approved glamorous vampire in no time.
Instagram/ @sza
If you're after a low-key Halloween costume, look no further than SZA for inspiration. The singer is known for her oversized jersey style—replicate this effortless look by pairing any sports jersey with baggy jeans and sneakers. Complete your SZA transformation with flushed cheeks and a two-toned '90s lip combination for that signature vibe.
Pinterest suggests that one of the best couple or best friend costumes is a tribute to Beetlejuice, especially with the new sequel, Beetlejuice Beetlejuice, featuring Jenna Ortega. The film’s aesthetic is well-known: think black and white stripes, a dramatic red wedding dress, and oversized yellow suits. To create a feminine twist on Michael Keaton's character, start with a cute white top, pair it with striped pants, and finish with a black smoky eye and a beetle brooch for the perfect touch.
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Even if Back to Black may have been overshadowed this year, Amy Winehouse's grunge aesthetic and powerful vocals remain iconic. To nail her look, focus on the glam—thick black eyeliner and a bold red lip are crucial. Don’t forget the big beehive updo and a flower accessory for that classic Winehouse vibe. A simple LBD paired with heels or tattered ballet flats will complete your transformation.
Instagram/ @sabrinacarpenter
Of course, Sabrina Carpenter makes the list! With catchy hits like "Espresso" and "Please Please Please," her retro aesthetic offers plenty of stylish looks to replicate. For a fun twist, try her sparkly corset and bouncy hair from the Short N' Sweet tour. A gemstone-encrusted dress, platform shoes, and kiss-print temporary tattoos will help you nail her vibe. If you want to be as precise as possible, her makeup artist has shared tips on achieving her signature look.
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Sofia Coppola's Priscilla may have debuted in 2023, but Priscilla Presley’s timeless style and charm continue to inspire. Key elements of her signature glam include classic '60s black eyeliner, pink lips, and a radiant complexion. For the perfect Priscilla-inspired look, check out Half Magic's Priscilla Trio kit for everything you need to achieve that oversized eyeliner effect. Just add teased hair and an A-line mini dress for a truly iconic ensemble.
Instagram/ @charli_xcx
Channel Charli XCX's Brat era for a Halloween look that exudes "365 Party Girl" energy. You likely have her bratty outfit formula of a white tank top and black skirt stashed away in your closet. Her "Brat" merch is also still available online for added authenticity. Complete the club rat vibe with Charli’s messy girl glam—a winged-out smoky eye with matte shadows and sheer glitter on the lid will ensure you shine bright this Halloween.
This Halloween, let your creativity shine with these trending costumes that celebrate the essence of pop culture. Whether you’re going solo or teaming up with a friend, there’s something for everyone to embrace their inner icon!