Kamala Harris campaigns on iconic Las Vegas Sphere in political first, encouraging Nevada voters

In a groundbreaking political strategy, Vice President Kamala Harris has launched an ambitious advertising campaign on the iconic Las Vegas Sphere, utilizing the high-tech display to promote voting and amplify key campaign messages.

Known as the “Exosphere,” the exterior of the Sphere has become a vibrant visual platform, with Harris’ campaign ad calling on Nevadans to support reproductive rights, economic opportunity, and the Democratic ticket. The ad reminds viewers that they have until November 5 to cast their ballots, strategically placed in one of the most visible and heavily trafficked locations in Las Vegas.

This unprecedented activation marks a historic first, as no political figure has previously used the massive 580,000-square-foot Sphere for campaign purposes. The decision reflects the importance of Nevada as a battleground state, with Harris’ team recognizing the Sphere's ability to reach millions of residents, tourists, and online viewers nationwide. By pairing bold visuals with powerful messaging, the campaign intends to make a lasting impact on Nevada’s voter turnout and energize engagement on a national scale.

The cost for a week’s advertising on the Sphere is reported to be approximately $650,000, a hefty price tag that other candidates have likely avoided due to budget constraints. However, Harris’ campaign has positioned this investment as a vital step toward galvanizing voters in a key state. The campaign’s use of the Sphere comes at a crucial moment, aiming to appeal to both local voters and those nationwide who are keeping a close watch on Nevada’s role in the upcoming election. Harris’ team believes that this innovative approach will make a lasting impression, drawing widespread attention and underscoring the high stakes surrounding key issues in this election.

With reports from TMZ confirming the Sphere will display Harris’ message daily through Election Day, this campaign has set a new precedent for political advertising, leveraging cutting-edge technology and high visibility to maximize its influence. The Harris campaign anticipates that this prominent display will not only drive Nevada's voter turnout but also signal a shift in how political campaigns harness technology to reach and resonate with voters across the nation.