Kamala Harris launches custom ‘Fortnite’ map as part of campaign outreach to younger voters

Kamala Harris unveils 'Freedom Town, USA' Fortnite map in a unique campaign bid to engage younger voters.

In an unconventional move to engage younger voters, U.S. Vice President and presidential candidate Kamala Harris has released a custom ‘Fortnite’ map, titled Freedom Town, USA.

This campaign feature, announced on October 28, showcases Harris’s attempt to connect with the gaming community as she urges young people to register and participate in the upcoming election. The map’s code, 7331-5536-6547, was shared through her campaign’s social media with the message: “It’s time to start a new American chapter. Squad up, go vote.”

The Freedom Town map is Harris’s latest outreach strategy in a presidential race marked by innovative digital engagement. The map allows players to explore an interactive virtual space, mirroring a vision of Harris’s campaign themes and priorities. “The Vice President of the United States promoting a Fortnite map is dope asf, and I’m here for it,” commented one supporter on YouTube, while another remarked, “We got Kamala Harris Fortnite map before GTA 6,” alluding to the enthusiasm and surprise among fans.

The map release has stirred discussion on social media, with both praise and debate around Harris’s choice of platform. "You can laugh all you want, but this is how you reach young people,” noted one commenter, reflecting a sentiment shared by those who see the move as a legitimate campaign outreach method to young voters who may not typically engage with political content.

While many campaigns have embraced social media platforms, Harris’s use of Fortnite marks a notable shift toward gaming as a space for political messaging. Her campaign’s unique approach has raised questions about the future of digital campaign strategies and how they might reshape voter engagement moving forward.