Combatting breast cancer

One in every nine women in Pakistan will be diagnosed with breast cancer. Let this fact sink in. With the country now bearing the highest breast cancer rates in Asia, this issue can no longer be brushed aside. At the heart of this alarming trend is a severe lack of awareness and early detection. While breast cancer, when caught early, is highly treatable, the reality in Pakistan is that most cases are diagnosed at an advanced stage.

A major reason for this is the cultural stigma surrounding women's health, particularly in discussing breast health openly. Conversations about breast cancer are often considered taboo, especially in rural areas, leading to a dangerous delay in seeking medical help. This societal reticence is compounded by a general lack of education about the disease, leaving many women unaware of the early symptoms or the importance of regular screenings. The situation is further exacerbated by Pakistan's overwhelmed healthcare system. Public health infrastructure remains ill-equipped to deal with the rising tide of cancer cases, with only a handful of specialised cancer treatment centres available. Even in urban areas, where private healthcare offers some relief, the high costs make these services unaffordable for many. A national screening programme, which could drastically improve early detection rates, is sorely missing. Modern lifestyle changes, such as dietary shifts and decreased physical activity, are contributing to the rise in breast cancer cases.

While the government has taken some steps to raise awareness, these efforts have been sporadic and limited in scope. Education also remains a critical component in the fight against breast cancer. Public health campaigns promoting breast cancer awareness need to be consistent, culturally sensitive and widespread. Reaching rural areas, where traditional beliefs prevail, is crucial. During this Breast Cancer Awareness Month, efforts should go beyond urban centres to reach Pakistan's rural heartlands, where women are most vulnerable to this silent killer.