‘Everest College guy’ recreates viral 2008 ad to encourage voting in 2024 election

Babatunde Artunde, widely recognized for his iconic 2008 Everest College commercial, has recreated the memorable advertisement to encourage people to vote in the upcoming 2024 U.S. presidential election.

The original commercial, which aired frequently on daytime television, featured Artunde telling viewers to “get off the couch” and take control of their future through education. In this updated version, Artunde delivers a similar message, urging fans to, "get informed" and take the election seriously.

“Are you serious? You're just going to scroll and watch memes all day with election day right around the corner?” Artunde begins in the video, echoing the original commercial. Wearing the same casual attire from 2008, he discusses Project 2025, describing it as an “extremist agenda” that could harm Black, brown, and working-class communities. He warns that the plan includes eliminating public schools, Diversity, Equity, and Inclusion (DEI) programs, and women’s reproductive rights.

Artunde concludes the video with a powerful call to action: “There is no us without you… step up to the ballot, and be heard.”

Fans reacted positively, with one commenting, “When the world needed him most…” and another asking, “Did you go back to the original parking lot?”

The 2024 presidential election is set for November 5, and while Republican candidate Donald Trump denied involvement with Project 2025, the Washington Post reported that he was seen with its coordinator, Kevin Roberts.