Pirelli explains why it’s Austin Grand Prix bear trophies were missing

The U.S. Grand Prix in Austin witnessed a unique turn of events when Pirelli, the official tire supplier for Formula 1, pulled its much-anticipated “Heroo” trophies from the podium presentation due to concerns over design similarities with other products. Despite promoting the innovative trophies in the lead-up to the race, Pirelli decided to replace them at the last minute after being informed of potential likeness to Bearbrick sculptures, a popular brand of collectibles.

Charles Leclerc, Carlos Sainz, and Max Verstappen, who finished first, second, and third respectively, did not receive the original carbon-fiber-based trophies designed by Italian artist Matteo Macchiavelli. Instead, they were presented with alternative awards, including miniature tires and a metallic tube-shaped trophy flown in from one of Pirelli’s U.S. offices.

A spokesperson from Pirelli confirmed the decision to Motorsport.com, stating, "After discussing with the race promoter and informing the FIA, we chose to replace the trophies." The last-minute change has sparked conversations among fans and critics alike, especially after Pirelli had gone as far as showcasing the original trophies on the grid before the race. The collectibles associated with the “Heroo” trophies were also intended for public sale, which may have contributed to the design concerns.

As a result, Pirelli removed all promotional materials related to the trophies from its press site following the conclusion of the race. The decision underscores the importance of intellectual property in high-profile sporting events, with Pirelli taking swift action to avoid any potential legal issues.