American dessert brand 16 Handles has launched a bold new flavor—Squid Ink Black Matcha frozen yogurt—inspired by the hit Netflix show Squid Game. This limited-edition release coincides with the highly anticipated Season 2 premiere of Squid Game and is available in stores starting October 16.
The jet-black frozen yogurt is a twist on traditional matcha, offering a unique, dark treat that turns your tongue black, making it the perfect Halloween indulgence.
In celebration of this new flavor, 16 Handles is introducing interactive challenges for fans. The Black Tongue Challenge invites customers to try the frozen yogurt, take a selfie with a special Instagram filter, and tag @16Handles for a chance to win a $250 Visa gift card. Additionally, fans can participate in the Dalgona Cookie Challenge and a froyo flavor Tug of War Showdown through Instagram polls.
Neil Hershman, CEO of 16 Handles, shared his excitement: "With Squid Game becoming such a cultural phenomenon, we wanted to create a fun and iconic dessert experience with our new jet-black matcha flavor."
This release follows other creative frozen yogurt flavors from 16 Handles, such as their French fry-flavored yogurt earlier this year, continuing the brand's tradition of quirky, fan-favorite offerings.
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