16 Handles launches Squid Ink Black Matcha Frozen Yogurt inspired by Squid Game Season 2

16 Handles is introducing challenges for fans, The Black Tongue Challenge invites customers to try the frozen yogurt.

American dessert brand 16 Handles has launched a bold new flavor—Squid Ink Black Matcha frozen yogurt—inspired by the hit Netflix show Squid Game. This limited-edition release coincides with the highly anticipated Season 2 premiere of Squid Game and is available in stores starting October 16.

The jet-black frozen yogurt is a twist on traditional matcha, offering a unique, dark treat that turns your tongue black, making it the perfect Halloween indulgence.
 

 

 

 

 

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In celebration of this new flavor, 16 Handles is introducing interactive challenges for fans. The Black Tongue Challenge invites customers to try the frozen yogurt, take a selfie with a special Instagram filter, and tag @16Handles for a chance to win a $250 Visa gift card. Additionally, fans can participate in the Dalgona Cookie Challenge and a froyo flavor Tug of War Showdown through Instagram polls.

Neil Hershman, CEO of 16 Handles, shared his excitement: "With Squid Game becoming such a cultural phenomenon, we wanted to create a fun and iconic dessert experience with our new jet-black matcha flavor."

This release follows other creative frozen yogurt flavors from 16 Handles, such as their French fry-flavored yogurt earlier this year, continuing the brand's tradition of quirky, fan-favorite offerings.